Hi, I’m Aline Carter
My Fashion Journey
From Concept to Creation
I’ve had the privilege to work in diverse roles such as product development, buying, and merchandising. Each position has deepened my understanding of the entire fashion lifecycle, enabling me to transform concepts into market-ready pieces.
Originally from Rio de Janeiro, I moved to Canada in 2019, a transition that has profoundly shaped my unique approach to the fashion industry. Now a Canadian citizen, I draw inspiration from the vibrant cultures of Brazil and the diverse, multicultural landscape of Canada. This blend of influences allows me to infuse my designs with a rich diversity, offering fresh perspectives that resonate globally.
Education & Experience
I studied Fashion Design at Universidade Veiga de Almeida in Rio de Janeiro, where I gained a strong theoretical and practical, hands-on understanding of the fashion industry. This education provided me with the foundational skills needed to embark on my professional journey and continuously innovate in my design approach.
My career has evolved from a Product Design Consultant at Shop Ste in Brazil to various key roles in Canada's fashion industry - including managing merchandising with Forever 21, coordinating product development with Gaspard LP Canada, and shaping merchandise strategies for Ricki’s. These diverse roles have enriched my technical expertise and strategic understanding, allowing me to push the boundaries of fashion with a comprehensive industry insight.
With over nine years of experience, I am a dedicated fashion industry professional who has cultivated expertise in diverse roles within the fashion industry, mastering design, merchandising, and product development.
(pronounced “/aˈli.ne/”)
My Resume
Creative and detail-oriented fashion industry professional with over nine years of experience in diverse roles, including design, merchandising, and product development. Blending a strong technical foundation with a global perspective, I excel in transforming conceptual ideas into market-ready designs that resonate with a wide audience.
Fluent in Portuguese and English, I am adept at fostering international collaborations and navigating cross-cultural environments. Driven by a passion for innovation and excellence, I am committed to professional growth in the fashion industry while strategically aligning market trends and consumer needs.
Professional Experience
Assistant Buyer
Ricki's
May 2023 - January 2025 | Winnipeg, MB
Assisted the development and execution of merchandise strategies for the Women's career division, achieving alignment with financial and corporate goals. Fostered and maintained robust vendor relationships, orchestrating successful product launches through strategic planning and negotiations.
Product Development Coordinator
Gaspard LP Canada
November 2019 – May 2023 | Winnipeg, MB
Spearheaded product design and development, ensuring alignment with customer specifications and market demands while managing the coordination of samples and production oversight. Enhanced vendor partnerships through effective communication and precise technical guidance, ensuring excellence in garment production.
Lead of Merchandising
Forever 21
September 2018 – November 2019 | Winnipeg, MB
Managed daily merchandising operations, including styling, floor planning, and inventory management, to drive sales and efficiency. Collaborated with the leadership team to optimize product placement and staff training for enhanced visual merchandising.
Product Design Consultant
Shop Ste
June 2016 – September 2018 | Rio de Janeiro, Brazil
Designed and developed complete women's and men's apparel lines by crafting compelling sketches, mood boards, and tech packs for production. Oversaw sourcing, production, and quality control processes while managing a capable team of industry professionals to achieve the company's creative vision.
Bachelor's Degree - Fashion Design
Universidade Veiga de Almeida
2015 – 2018 | Rio de Janeiro, Brazil